Tableau – How it helps Businesses Analyse their Data
Tableau Software offers a set of interactive data visualization products focused on business intelligence. With just a few clicks users can connect to data visualize and create interactive, sharable dashboards. The user can connect and visualize data in minutes which is 10 to 100x faster than existing solutions. It offers ease of use with intuitive drag & drop features that ensures anyone can analyse data even users without background in programming. All this can be published as a dashboard and share it live on the web and mobile devices. One can analyse data from spreadsheets to databases to Hadoop to cloud services and combine multiple views of data to get richer insight.
Key Features offered by Tableau:
- Reporting & Dashboard
- Data Analytics
- Business Intelligence
- Ad Hock Query
- Data Hierarchy
- Data Mining
- Multi-Dimensional Analytics
- Analytics on SharePoint, the iPad, Android tablets
Tableau is available as:
Tableau Desktop is based on breakthrough technology from Stanford University that lets you drag & drop to analyse data. You can connect to data in a few clicks, then visualize and create interactive dashboards with a few more.
Tableau Server is a business intelligence application that provides browser-based analytics anyone can learn and use. It’s a rapid-fire alternative to the slow pace and rigidity of traditional business intelligence software.
Tableau Online is a hosted version of server. It makes business intelligence faster and easier. User can publish dashboards and share them with colleagues, partners or customers.
An analysis Report from Gartner, a leading information technology research and advisory company, placed in the Leaders Quadrant for Business Intelligence & Analytics Platforms. Here are some excerpts from this report.
Tableau’s highly intuitive, visual-based data discovery, dashboarding, and data mashup capabilities have transformed business users’ expectations about what they can discover in data and share without extensive skills or training with a BI platform.
Strengths: It offers an intuitive, visual-based interactive data exploration experience that customers rate highly, and that competitors, large and small, try to imitate. Customers remain extremely happy with Tableau (for the fourth year in a row), particularly with its core differentiator — making a range of types of analysis (from simple to complex) accessible and easy for the ordinary business user, whom Tableau effectively transforms into a “data superhero.” Tableau’s strong market understanding — as defined by meeting dominant and mainstream buying requirements for ease of use, breadth of use and enabling business users to perform more complex types of analysis without extensive skills or IT assistance — and competitive differentiation continue to increase its momentum, even though it operates in an increasingly crowded market in which most other vendors view it as a target. The company’s initial public offering in 2013 provided the resources to enable it to fulfil more of its product and market expansion plans.
Cautions: Although Tableau’s average user count continues to grow and was above the market average in this year’s customer survey, its products are often used to complement an existing BI platform standard; only 42% of its customers considered it as their BI standard. For organizations that deploy multiple tools, this can present challenges in terms of governance, consistency and skill silos. Given the success of Tableau and other interactive-visualization vendors, traditional BI platform vendors with substantial installed-base market shares but lacking in growth momentum, including IBM, Microsoft, Micro Strategy, SAP and SAS, are aggressively investing in their own data discovery capabilities to reverse the trend. Moreover, new shoots of innovation relating to the automation of advanced analytics are emerging from vendors like IBM (Watson Analytics), which could threaten the dominance of the Tableau-based data discovery paradigm. These vendors are integrating and bundling data discovery capabilities with their platforms for free, or at low cost, to meet their customers’ requirements for ease of use by business users proactively and, more importantly, to defend their installed bases from Tableau and other data discovery vendors. Although these efforts have had limited success to date, the stakes are high for the incumbent vendors that are losing new license purchases to data discovery vendors such as Tableau. At some point, these BI platform vendors are likely either to become innovative enough or simply “good enough” to satisfy their existing customers, or to make acquisitions to fill the gap. This could threaten the “land and expand” growth strategy that has so far relied on for adoption as a complementary vendor.
It is used by various verticals including Aerospace & Defence, Retail & Distribution, Banking & Finance, Education, Government, Manufacturing, Media, Entertainment & Publishing… To read customer success stories, click here.