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It is often the case that you have a great suit of services to offer to your customers and equally well presented content on your Website, but you would still be losing out to your competitors because of a Slow Website and Poor User Experience. Yes, a good User Experience linked with good page speed matters the most in achieving the conversion rates that your business desires. So, it is not just how well the content is presented but how good the content is rendered and thus the overall experience of the visitor who can be your potential customer.
Do you suspect (OR) Are you sure that you are losing out to your competitors because of a slow website
Do the numbers raise the red flag when you convert them to $$$ (of potential business lost or new business that would have been gained)?
Despite having great products or services, are you noticing that your potential customers are not even knocking your door as they get irritated by their poor experience on your Website?
• 50% of the people abandon a Website after waiting for 2.5 seconds for a page to load
• And 80% of them will NOT return
• And almost half of them share their negative experiences with others
Website Performance Optimization is of paramount importance to enable your business with desired results in the customer acquisition process, be it B2B or B2C. And it is also the factor that Google and other search engines care for in ranking your Website on the Search results. Performance Optimization of Website is not just about improving page speed (of course it is the major consideration) but it is about handling all the parameters that the Search Engines look out for on behalf of the end users and their overall experience. Not to be forgotten is the fact that your website needs to be Mobile-Optimized as Search Engines give nearly 70% weight in ranking the Websites based on how well they are optimized to render on Mobile devices.
So, what could be slowing down your Website?
The potential reasons for the slow performance of a Website can be broadly categorized as follows:
|Client (Request, Downloading, Rendering)|
|Server (Application Performance, Application Servers, Database Servers)|
|Network and Infrastructure (Hosting Infrastructure, DNS, Redirects)|
While there are many factors out there for a slow performing Website or Web Application, and some of the factors could possibly be beyond your control too, the following list identifies the most common ones:
|CLIENT||SERVER||NETWORK AND INFRASTRUCTURE|
|Too many Plugins and Widgets||Poor fine tuning of Application Servers and Database Servers||Limitations of Hosting Infrastructure|
|Heavy User Interface code (Too many JS files, Large Images etc)|
|Poor or Insufficient caching and Bad Requests.|
Well, regardless of the fact that you have already identified these factors or not, you must act upon them at the earliest should you care about driving better conversion rates.
3E can help you identify and resolve your Website or Web Application performance issues. 3E’s Website Performance Optimization services help you boost up your Website’s Performance with the following activities.
|IMPROVING AND FINE TUNING NETWORK AND INFRASTRUCTURE||IMPROVING CLIENT SIDE PERFORMANCE||IMPROVING SERVER SIDE PERFORMANCE|
|Image Optimization, Caching and Compression|
|Optimize Number of Requests|
The metrics that we deal with in optimizing Website Performance are the same metrics that the Search Engines deal with, and yes you got it right, we work on improving the parameters that are meant for “Perceived Speed”.
Well, it is simple. A picture is worth thousand words, and you find it all here: